Natural rubber is everywhere. It is a critical part of the mobility and transport, health, industrial and consumer sectors worldwide. It is an irreplaceable part of many of these industries – particularly the mobility and transport sector…

Over a decade ago, when I started working with coconut farmers in Ban Krut, Prachuab Khiri Khan, Thailand to develop an organic coconut value chain, many of these farmers also grew rubber. Despite the work on organic coconut, there was no interest or discussion about sustainable or organic rubber.

It’s nearly impossible to live a life that is not connected to tires.

Tires on a car or bicycle used to get to work. Tires on planes and buses that take you to vacation destinations. Or tires on trucks that bring products to the stores where you shop.